Lets face it, many inventors just starting out have to bootstrap to get their product to the market. Before you can go all of the way, you’ll want to test your product on the people you are hoping will buy it!

My latest article for the American Chronicle covers the topic of choosing a product test group and some ideas to help you get started.

So, you have created a new product and have a limited number of samples to work with. You feel it is innovative and there is no way the world could ever live without it, but you have yet to test it on the people you want to market it to. [...]

Placing a small ad in the newspaper announcing that you are looking for someone to try a new product or placing fliers within local stores in your community might help. Reach out to connections where you can get them. Friends can also help you by spreading the word.

You can continue reading it here.