Nike is just one example of what a tagline can do for a business.
Okay, I can’t really tell you if they still use “Just Do It.”  I can only tell you that when I think of their brand I think of only two things: 1. The Nike Swoosh and; 2. Just Do It.
The real questions is, what do they want you to do?  They want you to buy their shoes.  They want you to think that you should just buy a pair of their shoes because they are the …

I don’t officially have a logo but what I do have has some color, that happens to match my theme, and offers a little tagline that describes what I do.  Because AngelaShupe.com is a collection of articles and blog postings by me, it works well with what the website is about.
My logo tells people, quite literally, that I am a work-at-home mom, a freelance writer, and a virtual assistant.  That is exactly what I want it to say.  However, this article isn’t about me.  We’re here to talk about you.
 
What …